150+ Creative Real Estate Team Names

The most recognizable real estate companies in the world have simple but effective names. It almost rolls off the tongue and they often sound very unique – it just works right! Think Sotheby’s International Realty, Christie’s International Real Estate, and Savills.

So how did they do it?

There’s a method to the madness – and we’re going to show you how. This is going to be a long-ish and detailed post, covering all the basics of choosing a real estate team name.

How to Choose Real Estate Team Names

How to Choose Real Estate Team Names

If you’re stuck on choosing a name for your real estate team, you could always try some clever techniques for inspiration. Let your mind wander a bit – you never know what you might come up with!

1. Define your Brand

What’s branding got to do with it?

Just about everything! By branding, we mean the way your real estate team describes itself. Essentially, it’s the descriptive word(s) in your real estate name – the ones that describe what you do or how you do it. It is typically considered the ‘base’ words of real estate company names.

Some examples include ‘realty’, ‘property management’, and ‘investment properties’. They are an important consideration when choosing your name because some property businesses operate in very distinct niches, for example, only selling waterfront property or serving the international market.

You want your real estate team name to be reflective of your brand and what it represents. That way, potential customers might get an indication if you have the type of property they are looking for.

Examples of real estate team names that show off the brand

  1. Luxury Villas International Realty – the name tells you that this company deals with luxury villas worldwide
  2. Clarke’s Commercial Real Estate – you can deduce that this agency does not handle residential real estate
  3. Camps Bay Waterfront Rentals – a company that specializes in waterfront property rentals in Camps Bay
  4. Chicago Investment Properties – if you’re looking to buy an investment property in the city of Chicago, this is your company
  5. Red Dot Property Management – this company will manage your properties for you
  6. The Brooklyn Property Group – this name is appropriate if you have a team of agents or brokers coming together under one umbrella
  7. Lemon Luxury Homes – if you are spending big bucks, you know that this real estate team has something for you
  8. Illy Industrial Real Estate – this company sells industrial properties
  9. Walker Land and Property Sales – the name makes it clear that they sell vacant land as well as property
  10. Borchardt Residential Real Estate – a second name with a clear reference to the type of property they deal with
  11. Open Country Mobile Home Sales – if you sell mobile homes
  12. Wolf Seafront Properties – you can assume that they sell properties close to the beach
  13. Lightbulb Office Rentals – a property business who specialize in renting office space
  14. Two Doors Commercial Realty – their niche is commercial real estate
  15. Clear Cut Property Developers – this company develops property clusters from drawing plans to adding the final touches
  16. Wooded Hill Cabin Sales – this company sells cabins
  17. Country Club Properties FL – specializes in properties at country clubs
  18. CampusKey Estate Agents – this is for the on-campus private accommodation niche

2. Alliteration

This is when your company name consists of more than one word and each word starts with the same letter or sound. Famous examples include – Coca Cola, PayPal, and American Apparel.

Of course, your real estate team name could include a clear reference to your brand AND use alliteration.

The pro’s of using alliteration in your real estate team name is that they sound catchy and they can be super memorable. The cons are that it might end up being a tongue twister – so watch out for that!

Alliteration real estate team name examples:

  1. Tiger Team Realty
  2. Village Villas Property Group
  3. Clearwater Condos Realtors
  4. River Rock Property Sales
  5. Green Golf Estate Property
  6. Pro Property Group
  7. The Palms Properties
  8. Conway & Co. Real Estate
  9. Premium Properties
  10. Rodeo Realty
  11. Penguin Properties
  12. Clear Cut Commercial Property
  13. Pink Panther Properties
  14. West Wing Rentals
  15. Bright Light Investment Realty
  16. Prestige Property Management
  17. Blue Box Industrial Properties
  18. Right-Wing Rentals
  19. White Walls Realty
  20. Captain Clover Commercial Estate
  21. Harvey Hill Property Group
  22. Coral Condo Sales
  23. Pulse Property Agents
  24. Alexandria Apartment Sales
  25. The Prized Property Co.
  26. Supersonic Property Services
  27. The White Walnut Property Co.
  28. Hat & Hill Residential Sales
  29. Vineyard Valley Real Estate
  30. Firefly First Realty
  31. Pearl Property Group
  32. Halliday Home Sales
  33. Imgur Investment Properties
  34. Pilsen Property Managers
  35. The Pink Pen Property Group

3. Use the Name of your City/State/Area 

This is quite popular for practical reasons – it shows potential clients where you are located or where you do business. You could always include a famous landmark in your real estate team name. This technique works well if you live in a city with a well-known name.

Using a business name with a place or location could also increase your search rank on search engines.

So, if your real estate team name is ‘Palm Springs Real Estate’ and there are thousands of searches for ‘real estate in Palm Springs’ guess who will show up on the first page of Google?

Examples of real estate names based on cities, states or areas: 

  1. South Dublin Rentals – company operating in the south of Dublin city center
  2. Liberty NYC Property Management – this business is in New York City, the statue of liberty for reference
  3. The Mayfair Group – co-op property agency in Mayfair, London
  4. McCook Lake Realty – business in the McCook lake suburb of South Dakota
  5. Stanley Commercial Properties – referring to the tourist attraction Stanley Park, in Vancouver, Canada
  6. Marseille Holiday Accommodation – this is a search engine optimized name for a real estate team in the port city of Marseille, France
  7. Chapman’s Peak Property Agents – this name refers to a landmark in Cape Town, South Africa
  8. Cologne Investment Real Estate – this name is suitable for property agents in Cologne, Germany
  9. River Liffey Estate Agents – selling property in Dublin’s City Center
  10. Sun City Properties – business in the Sun City Summerlin district, in Nevada
  11. Sherman Oaks Real Estate Co. – selling real estate in Sherman Oaks, Los Angeles
  12. Oceanside LA Properties – if you sell properties close to the beach in LA
  13. Potami Properties – this company operates in Potami, Greece
  14. Astoria Agents – selling property in Astoria, NYC
  15. SoHo Luxury Property Services – property business in the upmarket SoHo neighborhood in NYC
  16. Lake Como Land Sales – luxury property sales in Lake Como, Italy
  17. West Hollywood Property Management – this iconic name will rank high on search engines
  18. The Bronx Property Co-Op – selling property in the Bronx borough, NYC
  19. Elwood Estate Agents – property business in the city of Port Phillip, Melbourne
  20. Golden Gate Investment Real Estate – the name has the reference to the famous red bridge in San Francisco
  21. Pretoria Property Group – selling properties in Pretoria, South Africa
  22. Snowflake Sales & Rentals – for businesses that specialize in properties on the slopes
  23. Wine Country Properties – if you sell property in a region that is famous for its wines
  24. River Rock Estate Agents – if your state is known for its rivers, this name is for you
  25. Niagara Rentals – a reference to the famous waterfalls between New York and Canada

4. Compounding

Have you ever looked at a real estate team name and thought…what’s that word? It seems unique and you haven’t seen the word before.

But it is catchy as a real estate team name.

You’re probably looking at a compound word – that is two (often unrelated) words that are put together to form a new word. Some of the most famous compound brand names include Facebook, Mastercard, and Netflix.

Using a compound word for a real estate team name can be very original but be cautious – it has to make sense to people. Some people like using their own names in compound words so that is another option to consider.

Here are some examples of compound real estate names – we’ll bold the compound words for easy reference:

  1. Crosswalk Realtors
  2. The Firework Realtor Corporation
  3. Upside Real Estate
  4. Opendoor Property Management
  5. JackJones Properties
  6. Boardwalk Real Estate Services
  7. The Glassdoor Realty Group
  8. Bluebell Real Property
  9. Bellhop Group
  10. Cartwright Realty Co.
  11. OneUp Property Services
  12. FirstStep Commercial Realty
  13. OpenDoor Property Management
  14. Windfall Industrial Properties
  15. Blackbox Realtors
  16. Firebird Estate Brokers
  17. OneClick Property
  18. GrandWest Estate Agents
  19. Thundercat Real Estate
  20. DapperDax Realty
  21. NextDoor Rentals
  22. Sunbird Property Management
  23. Blueprint Properties
  24. Turnkey Residential Properties
  25. BrassBell Realty
  26. Clubhouse Real Estate

5. Creative Real Estate Names

Sometimes, you just want to name your business something unique that doesn’t fit into any of the previous categories. If you want a truly unique name – I mean, you really want to stand out from all the other realtors – then it’s time to get creative!

Examples of creative real estate names:

  1. Bold Brothers Real Estate – two brothers that consider themselves bold own this company
  2. Supervio Property Agents – this name is completely made up but it sounds catchy
  3. Luxish Property Brokers – a play on the word ‘luxury’
  4. Green Dot Prop Group – this name is all about the ‘o’ sound
  5. Skye Real Estate Services – a play on ‘sky’
  6. Re-Fresh Property Sales –a play on words makes this name stick
  7. Zig-Zag Realtors – they sell in the entire town and don’t limit themselves to one area
  8. The Cut Property Management – they have high standard and not all properties make their cut
  9. Upvote Properties – this name is for well-established agents with a good track record
  10. Protea Valley Realty – named after the Protea flower
  11. Maverick Properties – a ‘maverick’ is an independent-minded person
  12. First Step Commercial Rentals–their niche is business owners looking for their first commercial property rental
  13. Beach Club Realtors – this name is perfect for companies who sell beachfront properties and who want their business to sound exclusive
  14. Knock On Investment Properties – this is a play on the knock-knock joke
  15. Sugar & Spice Real Estate – a local company who looks after the local market
  16. Showoff Property Developers – if you specialize in high-end properties, this name is perfect for your business
  17. Full Throttle Estate Agents – this company name is suitable for a young company who has something to prove
  18. The Girl Next Door Properties – a memorable name for a young business owner
  19. Walk-in Real Estate – play on the ‘walk-in’ phrase used by real estate agents
  20. Light Lounge Property Managers – this name is suitable for a company who manages property portfolios
  21. Full Disclosure Realty – a strong name that refers to the high moral standards of the owners
  22. This & That Real Estate – showing the funny side of the property team
  23. Green Clover Properties – this name refers to the four-leaved clover that is believed to bring good luck
  24. G&T Realty – if the owner’s names start with these letters or it might be a nod to their favorite drink
  25. Wrap It Up Property – this name says it all, they close the sale

6. Catchy Real Estate Team Names

Catchy names are great because they are memorable and they sound really cool – they don’t necessarily have to be super meaningful; it could just be two words that sound good next to each other.

Here are some examples of catchy real estate team names:

  1. Pit Stop Real Estate
  2. Jack & Jill Realty
  3. Bright Light Property Services
  4. Postbox Properties
  5. Red Brick Property Management
  6. Gold & Grace Estate Agents
  7. Just Property
  8. Woodstock Property Advisors
  9. Seapoint Partners
  10. The Parow Property Group
  11. Red Cherry Luxury Rentals
  12. The Property Company
  13. Nexus Realty
  14. Clover & Bell Estate Agents
  15. Ladybug Estate Agents
  16. Suite R Properties
  17. Chit Chat Chalet Sales
  18. The One & Only Luxury Properties
  19. That’s It Real Estate
  20. Peppermint Property Group
  21. Aboveboard Realty
  22. Showhouse Residential Sales
  23. Matchstick Real Estate
  24. Kitted Out Properties
  25. This One Realty

Things to Avoid When Naming Your Real Estate Team

Things to Avoid When Naming Your Real Estate Team

Before you settle on a name for your real estate team – let’s look at some things to avoid. 

1. Don’t use names that are difficult to pronounce

Especially if you are using your own names – you have to gauge if people will able to pronounce it. Thinking of international real estate clients, it could be challenging for them to pronounce your name if is specific to a particular country or culture.

I made this mistake – I used my maiden name Coetzee in my company name. Needless to say, I have to rebrand.

2. Stay away from puns

Here’s the thing – puns can be great when used well. But you also don’t want to come across as a joke. So real estate team names that refer to body parts or make fun of your competitors, is probably not the best idea.

3. Don’t choose a name that looks funny as an acronym

Acronyms come into play when you want to brand merchandise like logos, cups, pens, or shirts. If your real estate name is on the longer side, you can use an acronym for branding purposes. So, in that case, you don’t want an acronym that spells a swear word or offensive word.

4. The technical and legal considerations are VERY important

  • Trademark: You can’t use a name that has been trademarked – even if it is in another state or industry. So have a look at the trademark registry online before deciding on a name.
  • Consult your national and local laws: Before deciding on a real estate team name, you need to consult your local real estate associations for clarity on possible restrictions or clarifications.
  • Check if your chosen real estate name has an available domain: Visit a domain checker website and check if your is available to be reserved as a domain. If it is, reserve it immediately! Then you can get started on your website and email accounts.
  • Reserve your social media handles: Next, you want to check if your real estate team name is taken on social media. Here’s the thing though – you need to have the same name on ALL your social media profiles. Or at least close enough to each other. If not, it might be confusing for your clients.

Final thoughts…

Choosing a name for your real estate team is an important step towards the success of your business.

So, you want to put care and thought into it. Bounce your name ideas off friends, family, and colleagues – they might pick up on funny sounds or questionable acronyms.

Spend time on the process of choosing a name for your real estate team – but don’t overthink it!

What are some of the best real estate team names you’ve come across? Do you know what they mean? Tell us in the comments below!

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